The nation’s best-known brewery continues to expand its hard seltzer offerings. Bud Light Seltzer will be available to the seltzer-swigging public in the first quarter of 2020 (so, sometime between January and March) in black … One of the country’s biggest beer producers, Bud Light of the … Global Business and Financial News, Stock Quotes, and Market Data and Analysis. From shop CocktailCandlesbyNik. L.B.Z. Its strong performance coincided with the coronavirus pandemic, which pushed more consumers to drink alcohol at home rather than in bars. Only 3 available and it's in 3 people's carts. Bud Light is releasing hard seltzer lemonades this month. Bud Light is hoping the taste of the drink will make it stand out and help the company gain even more market share, despite new competition from Coca-Cola and others. Bud Light is trying to beat the competition by improving on taste. Find and order Bud Light beer and a variety of flavored hard seltzer and citrus light beers online with local delivery and grocery services. All Rights Reserved, This is a BETA experience. Bon & Viv trails in a distant third with nearly 10%. While summer may still be a few months away, a new Bud Light Seltzer Lemonade was unveiled that's perfect for cracking open in the warmer weather, or just pretending that's the case. Bud Light Seltzer and Bud Light Seltzer Lemonade meet different market opportunities and consumer tastes; we believe this portfolio approach will be critical in Bud Light Seltzer’s long-term success. Three classic seltzer flavors: lemon-lime, black cherry, mango, as well as a new standout: strawberry. Follow this beer to get notified when it's available nearby, try searching in a different area, or discover some similar beer. Bud Light’s entry into the hard seltzer arena, slated to launch in the first quarter of 2020, will be 100 calories and two grams of carbs per can, with an ABV of 5 percent. One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. SUMMER’S MAIN SQUEEEEEZE. : Why do you think hard seltzer has become so popular? It is one that is predicted to continue to grow by leaps and bounds. Bud Light is the latest brand to come out with their own line of hard seltzers. The seltzer first launched with mainstream flavors like Strawberry and Black Cherry, but Bud Light introduced a special "ugly sweater" package with seasonal flavors for eight weeks during the holidays. Shares of AB InBev, which has a market value of $122 billion, have fallen 13% in the last year after its volume declined by 8.2% during the first nine months of last year. LIFE’S SHORT. A.G.: It is made with triple-filtered sparkling water, lemonade flavor, cane sugar and natural fruit flavor and is also gluten-free and only 100 calories, with less than one gram of sugar and 5 percent alcohol by volume, which differentiates it from other brands. Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category. Bud Light's take on spiked seltzer lemonade will be available nationwide starting January 18th. Anheuser-Busch Bud Light Seltzer may not be available near you. "As we started to look at all of the different types of seltzers coming in, we started to go in the direction of trying to differentiate a segment of the seltzer category," said Andy Goeler, Bud Light's vice president of marketing. The trend started with the popularity of White Claw, which is owned by Mike's Hard Lemonade brewer Mark Anthony Brands, but new entrants have pushed sales even higher. Bud has rolled out four new flavors that will be available this month. Anheuser-Busch, Inc. St. Louis, MO. Four flavors will be available on Monday – Black Cherry, Lemon Lime, Strawberry, and Mango. 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Refreshing Bud Light Strawberry Lemonade is too good to hate. Starting Monday, January 18, the foursome will be available nationally in 12-ounce, slim can 12-packs. Bud Light (NYSE: BUD) is set to release a line of hard seltzer lemonades as it aims to stake a hold of the competitive division. Bud Light isn’t the only brand looking to challenge Truly’s hard seltzer lemonade monopoly. © 2021 CNBC LLC. L.B.Z. A.G.: Bud Light Seltzer Lemonade will launch in all markets across the United States where Bud Light and Bud Light Seltzer are sold. So I recently virtually chatted with Andy Goeler, vice president of marketing for Bud Light, about the brand’s launch. 5 out of 5 stars (11) 11 reviews $ 16.00. Price - TBC; available in four-flavour variety pack. A.G.: No. The themed drink pack sold out, Goeler said. : Which markets will they launch in? The 100-calorie, 5% ABV seltzer will come in four flavours: black cheery, lemon lime, strawberry and mango. Bud Light Seltzers launched on Monday, Jan. 13, and come in four flavors. The nation’s best-known brewery continues to expand its hard seltzer offerings. I also do innovative wine events for corporate team building and educational projects for wine producers and regions. After more than six months of development, the drink will start hitting shelves on Jan. 18. With beer consumption declining in recent years, brewers have turned to hard seltzer to boost sales. Truly Spiked & Sparkling, which is owned by Boston Beer, is in second place with 28% share. The brand conducted blind taste tests for consumers, tweaking the recipe until Bud Light Seltzer Lemonade bested the competition every time. Nielsen data found that retail sales during that period surged over nine times more than the previous year. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. A.G.: Consumers' needs continue to as more and more consumers are looking to lighter options that can be enjoyed during any occasion. Bud Light Blue, Bud Light Seltzer and Bud Light Seltzer Lemonade all meet different market opportunities and consumer tastes and we believe this portfolio approach will help us reach more consumers. The beer brand released an alcoholic seltzer last year, which helped drive strong market share growth in 2020. For its next seltzer innovation, Bud Light landed on lemonade, which has a mass appeal. Bud Light is … The brand has just introduced four new lemonade flavors: original, strawberry, peach and black cherry. Goeler is Bud Light's vice president of marketing. It will be packed in single-flavour 12 … Starting Jan. 18, Bud Light Seltzer Lemonade will be available nationwide in 12-ounce slim can variety 12-packs with the four new flavors. Each can is“100 calories with less than 1 gram of sugar and 5% ABV.” The Bud Light Seltzer Lemonade will be available starting January 18 at participating retailers. But the nutritional profile of the seltzer lemonade still falls in line with what consumers look for in seltzer, which is generally considered a healthier alcoholic beverage compared with beer. When Bud Light Seltzer is not in the same basket, the basket is worth just $77—Bud Light Seltzer brings an incremental +$63 per purchase! Data is a real-time snapshot *Data is delayed at least 15 minutes. The beer brand released an alcoholic seltzer last year, which helped drive strong market share growth in 2020. "This one will have a much bolder lemonade flavor," Goeler said. All four flavors of Bud Light Seltzer Lemonade, Boston Beer CEO discusses hard seltzer competition. "Things will pick up in the summer, like all beer sales, and seltzer is starting to follow that year-round demand.". I focus on demystifying wine and transforming it into a daily joy and a tool for business and networking for clients and readers. The flavors they will have upon launch include regular, peach, strawberry, and black cherry. Bud Light gave us something to talk (and drink) about at the Christmas dinner table, and that in itself is a win. Opinions expressed by Forbes Contributors are their own. … Hard Seltzer 5.0% ABV. Bud Light Seltzer Lemonade will be available nationwide in 12 oz. Favorite Add to 100% Soy Wax, Bud Light Seltzer, Black Cherry can, Up-Cycled Cocktail Candle CocktailCandlesbyNik. The slim cans can be picked up in four bold flavors: Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade, and Peach Lemonade. You may opt-out by. I have visited all the world’s major wine-growing and spirits-producing regions — 50-plus countries and counting — and am one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S. 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